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The Heart of Our Work

Details. We all get wrapped up in them. Features, functionality, what is in scope, what isn’t in scope, what services are available, what text needs to be on screen, what should happen when a user clicks here, how do we do this, how do we meet this business need, how can we make more revenue or increase conversions… The details are the experience. Its the micro-interactions that can make a memorable experience that a user emotionally connects with.

Through all the details, we need to remember what is at the heart of our work: people. Outside of QA test cases and engineering blocks, there are real people who will be using the website we are building or app we are designing. When you are having a brain fart over some functionality detail, step back and remember who you are designing for: emotional human beings.

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Maya Angelou

Our work as designers, developers, business owners, QA engineers, and project managers change people lives. When a user visits your site, their life is changed for that moment they stay on your site. If a user gives you 90 seconds of their time to download and try out your app (even if they delete it right after), their life has been changed.

Even one of these “micro experiences” can change people. It can make them excited or upset or angry. It can inspire them or disappoint them. You have that power; don’t miss the opportunity to change someone’s life for the better. At the heart of the details, of our work, is the person who will use it.

[insert cheesy stock photo of people for emphasis]


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